Please note: this is an archived news article release
This article was published on Wednesday, 16 February, 2022. The information contained within may be out of date or inaccurate. News articles and media releases older than 60 days are archived for future reference.
Posted on Wednesday 16th of February, 2022,
Greater Shepparton City Council received and noted two reports on the amount of future undeveloped industrial and residential zoned land, at Tuesday’s Council Meeting.
The reports highlighted significant demand for industrial and residential zoned land across Greater Shepparton due to the population increase and significant investment across the region in recent years, as well as the impact of the pandemic.
The reports noted at the Council Meeting are a continuation of the Urban Development Program (UDP), commissioned by the former Department of Planning and Community Development in conjunction with Council, from 2011, which was undertaken by Spatial Economics Pty Ltd. Spatial Economics Pty Ltd was subsequently engaged by Council in 2016, 2019 and 2021 to update the UDP, as funding was no longer provided by the Victorian Government, maintaining the original document’s format to undertake regular reviews of the supply and demand for residential and industrial land across Greater Shepparton.
The UDP was updated to assess the supply and expected demand for residential and industrial land in October last year. It uses a normal and high growth scenario to test the reliability of Greater Shepparton’s planned land supply. It estimates that there is only eight to 14 years’ worth of zoned residential land across Greater Shepparton. However, it also considers that this is an over-statement, as some of this land may not be available as land supply due to significant land development constraints, fragmentation, planning issues, and existing uses operating on the land and not wishing to develop.
Overall, the residential report considers that these factors will have a significant impact on land supply leaving only approximately five years’ worth of zoned land. Ideally, the market would have access to 15 years’ worth of zoned residential supply.
The report estimates only a slightly better outcome for industrial land in Greater Shepparton. There is between eight to 15 years’ worth of zoned supply for industrial use. In addition, there is a 14 to 25 year supply of industrial land identified, but not yet zoned, for future use.
The report also warns that the estimation of eight to 15 years masks the current lack of zoned industrial land across Greater Shepparton. The industrial report considered that there are currently insufficient zoned broad hectare land stocks to meet the requirements in the medium to long term. This is a result of Greater Shepparton experiencing a high level of industrial activity over the past few years.
Council has been aware of this growing trend and, in recent years, has invested significant funds to accelerate the planning for several industrial and residential growth corridors; however, it can take at least three to five years for this work to result in additional zoned land.
Residential projects include the Kialla North Growth Corridor, the Kialla West Growth Corridor, the Shepparton South East Precinct and the Tatura Structure Plan, which are expected to house the bulk of the region’s future population growth.
Industrial projects include three new industrial growth corridors at Lemnos, Mooroopna and Shepparton North, which along with GV Link, will cater to the bulk of expected industrial demand for land.
This latest UDP follows Council’s engagement of Spatial Economics Pty Ltd in August 2020 to assess whether the areas identified for future residential and industrial development in the Shepparton and Mooroopna 2050: Regional City Growth Plan (2050 Growth Plan) were adequate. A number of submissions to the 2050 Growth Plan had questioned the adequacy of areas identified for future industrial and residential growth to meet expected demand. The report found that even under a higher than expected growth scenario, Shepparton and Mooroopna have sufficient residential land (zoned and identified/unzoned land) to satisfy demand until 2050.
Mayor, Councillor Kim O’Keeffe said that due to the increase in population and the significant investment across Greater Shepparton in recent years, particularly during the pandemic, the supply of zoned industrial and residential land has fallen sharply.
“This has resulted in a greater than expected demand for land,” she said.
“Council has already reacted to this need by allocating significant additional resources following its consideration of the 2019 Urban Development Program report in planning for several new industrial and residential growth corridors, which will cater for the bulk of future demand for industrial and residential zoned land.
“These new growth corridors will address the supply shortage for both residential and industrial zoned land, and we expect to see early results from this work from 2023.”
Council also resolved to write to the Minister for Planning to provide additional resources to the Victorian Planning Authority, to provide assistance to Council to increase the amount of industrial and residential zoned land in the short term.
The updated reports can be found on Council’s website here: greatershepparton.com.au/ strategic-strategies-and-reports/urban-development-program
More News from Greater Shepparton
Tuesday 7th of April,
Protecting paddock trees when burning stubble
Greater Shepparton City Council is reminding farmers planning to burn stubble this season, to take proactive steps to safeguard paddock trees and surrounding native vegetation. Read more
Thursday 2nd of April,
A massive March puts Greater Shepparton in the spotlight
Greater Shepparton has wrapped up an exceptional March, with a packed calendar of major sporting, cultural and community events drawing around 38,500 attendees and delivering a $4.2 million boost to the region’s economy. Read more
Thursday 2nd of April,
Home for the Holidays brings an egg-citing hunt to Greater Shepparton these school holidays
Greater Shepparton City Council, through its destination brand Shepparton & Goulburn Valley, invites locals and visitors to take part in an egg-citing Holiday Hunt as part of the Home for the Holidays campaign. Read more
Thursday 2nd of April,
Bat Night returns to Tatura in 2026
Greater Shepparton City Council is pleased to announce the return of the popular Bat Night event, with RiverConnect, the Cussen Park User Group and expert guest speakers hosting an interactive evening on Friday 17 April from 5pm to 8pm, at Cussen Park,… Read more
Thursday 2nd of April,
Final reminder to register your pet before 10 April
Greater Shepparton City Council is reminding residents there is one week left to register their cats and dogs, with registrations due by Friday 10 April 2026. Read more
Wednesday 1st of April,
Save the date: Tatura Market returns just in time for Mother’s Day
Greater Shepparton City Council is inviting the community to save the date for the return of the Tatura Market, taking place on Saturday 2 May from 9am to 1pm at Stuart Mock Place. Read more
See All News
Want to get the latest news and events in your Facebook feed?
Just go to our Facebook page and click the Like button.
More Events in Greater Shepparton
Friday 10th of April,
Shepparton Rodeo 2026
The Shepparton Rodeo 2026 is se to return Friday 10th April! The event attracts both local enthusiasts and interstate visitors to immerse themselves in the high-energy world of rodeo competition, with… Read more
Friday 10th of April,
Bar SAM | April
Date night, friends’ drinks, end-of-week debrief – elevate your Friday nights at Bar SAM. Head up to SAM's Level 4 to discover an ambient bar experience, where you can enjoy drinks and bar snacks from… Read more
Monday 13th of April,
Mighty Movers
Little ones love to move. Read more
Tuesday 14th of April,
School Holiday Activity - Museums Victoria STEM: Pneumatics Program at Shepparton Library
Challenge yourself at the library this school holidays! Read more
Wednesday 8th of April, – to Sunday 31st of May,
Through the Lens - Photography & Film Exhibition
Step into a captivating journey with the Greater Shepparton Through the Lens exhibition, celebrating the region's rich visual history. Read more
Tuesday 14th of April, – to Thursday 16th of April,
Big V Shepparton Gators Holiday Clinics
BIG V GATORS HOLIDAY CLINICS – APRIL 2026! Come train with our Gators Men’s and Women’s imports at our beginner - domestic level April Holiday Clinics. Read more
See All Events