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This article was published on Monday, 21 July, 2025. The information contained within may be out of date or inaccurate. News articles and media releases older than 60 days are archived for future reference.

Greater Shepparton City Council to Host Victorian Tourism Summit and Top Tourism Town Awards

In Summary

Greater Shepparton will host the 2025 Victorian Tourism Summit and Top Tourism Town Awards from Tuesday 22 July.
The three-day program includes study tours, workshops, and networking events, with key activities held at Riverlinks Eastbank, Shepparton Art Museum, and the Museum of Vehicle Evolution.
Shepparton is a finalist for a Top Tourism Town Award, with the ceremony to be held during the summit.
The event is expected to attract over 200 tourism professionals, delivering economic benefits and showcasing the region’s attractions, culture, and visitor experiences.

Delivered by the Victoria Tourism Industry Council (VTIC) with support from the Victorian Government, Greater Shepparton City Council is proud to welcome delegates from across the state.

The Victorian Tourism Summit brings together key stakeholders from across the state for a dynamic program of panels, presentations, and networking opportunities at Riverlinks Eastbank.

The three day program begins with immersive study tours designed to showcase Greater Shepparton’s unique attractions to frontline Visitor Servicing staff. This will be followed by a welcome event at the Shepparton Art Museum, featuring private access to the breathtaking Brett Whiteley exhibition.

Adding to the excitement of the three day program is the prestigious Top Tourism Town Awards on Wednesday 23 July, hosted at the Museum of Vehicle Evolution, with Shepparton proudly nominated for a Top Tourism Town award.

Acting Minister for Tourism, Sport and Major Events, Gayle Tierney, welcomed the event, highlighting its positive impact on the Greater Shepparton region.

“We’re proud to support this event in Shepparton, which provides a valuable opportunity for tourism professionals while boosting local jobs and businesses.”

Greater Shepparton Mayor, Councillor Shane Sali, has noted the significance of the event and acknowledged it as a great opportunity for the region.

“We are looking forward to welcoming industry from across the state for the Victorian Tourism Summit. This is a one-of-a-kind opportunity to showcase the region to those who speak directly with people from Australia and around the world,” he said.

“Hosting this summit will deliver great economic benefits to our local community, with over 200 attendees expected. It also offers our local industry participants the chance to gain new skills through engaging workshops and connect with peers from the wider tourism network.”

Chris Porter, Acting Chief Executive of Victoria Tourism Industry Council said they are delighted to bring the Victorian Tourism Summit and Top Tourism Town Awards to Shepparton.

“Shepparton is a dynamic destination with a thriving arts scene, rich cultural heritage, and a strong commitment to the visitor experience,” he said.

“Hosting this event here allows us to shine a spotlight on everything the region has to offer, while fostering valuable connections among tourism professionals from across Victoria.”

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