Please note: this is an archived news article release
This article was published on Wednesday, 6 September, 2017. The information contained within may be out of date or inaccurate. News articles and media releases older than 60 days are archived for future reference.
Posted on Wednesday 6th of September, 2017,
The Victorian State Government has given the green light for the new Shepparton Art Museum development that’s set to create jobs, boost tourism and grow the local economy.
Minister for Planning Richard Wynne has approved an amendment to the Shepparton Planning Scheme to allow the development of the new Shepparton Art Museum to proceed in a timely manner. The Minister for Planning will become the Planning Authority for this project. Council is pleased that the State Government has agreed to assist with the planning approvals for this project.
Once complete, the new SAM is expected to attract more visitors to the region from right around the state and nation, boosting local visitor spending by more than $6 million annually.
Construction of the project will create 72 direct and 109 indirect jobs, injecting $34.5 million into the local economy.
Planning approvals follow a $10 million investment by the State Government to help Shepparton showcase its strengths as a cultural hotspot for the arts. The $34.5m project is also funded by Greater Shepparton City Council, the Commonwealth Government and from philanthropic donations through the SAM Foundation.
The project will see the Shepparton Art Museum relocated to the more prominent and accessible location of the Victoria Lake Park.
The State Government is working to strengthen Shepparton as a cultural destination, creating more local jobs, boosting visitor numbers and attracting business investment and consumer spending in the region’s retail, hospitality and accommodation sectors.
The Shepparton Art Museum will showcase unique ceramics, indigenous and multicultural collections to visitors in turn boosting business for local hotels, cafes and other small businesses.
Greater Shepparton City Council Deputy Mayor, Kim O’Keeffe said the decision was welcomed and will ensure the project can progress quickly to the build stage.
“We are on track to have the former Shell Service Station and café demolished before the end of the year ensuring the two year build can commence in 2018,” said Cr O’Keeffe.
“This is a very exciting project for the municipality and an important one that positions Greater Shepparton as a progressive region not only in the arts world but as tourism destination.”
“Developments such as these instil confidence amongst business that Shepparton is growing and prepared for the future and will attract new investment to the area,” said Cr O’Keeffe.
More News from Greater Shepparton
Monday 23rd of March,
Asphalt renewal nightworks in Maude and Nixon Streets, Shepparton
Asphalt renewal nightworks are programmed for Maude Street, between Nixon Street and Knight Street, Shepparton and on Nixon Street, between Wyndham Street and Maude Street, Shepparton from today, Monday 23 March to Thursday 2 April 2026, weather permitting. Read more
Monday 23rd of March,
Merrigum and surrounds – Leaping into Safer Communities workshop
Council is inviting residents of Merrigum and surrounding communities to attend a workshop to identify local emergency risks and discuss ways to strengthen community preparedness and recovery. Read more
Friday 20th of March,
Last chance to apply for 2026 Community Leadership Program
Council is reminding community members that applications for the 2026 Community Leadership Program close soon. Read more
Thursday 19th of March,
Safer intersection coming for Kialla West
Council welcomes a jointly funded upgrade to the Goulburn Valley Highway and Cemetery Road intersection in Kialla West, which will deliver improved safety for motorists and families travelling to and from school. Read more
Wednesday 18th of March,
Strong community support for the 32nd Annual Tatura 100 Lap Challenge
The 32nd Annual 100 Lap Challenge was held on Saturday 28 February 2026 at the Tatura Swimming Pool, bringing the community together to raise funds for Tatura Hospital and Parkvilla Aged Care Facility. Read more
Monday 16th of March,
Converge on the Goulburn is almost here with a vibrant 2026 program
Council has officially launched the program for Converge on the Goulburn 2026, inviting the community to discover what is on offer when the much-loved festival returns on Saturday 21 March from 2pm to 9pm at Victoria Park Lake in Shepparton. Read more
See All News
Want to get the latest news and events in your Facebook feed?
Just go to our Facebook page and click the Like button.
More Events in Greater Shepparton
Wednesday 25th of March,
Shepparton Arts Festival Raffia Weaving Workshop @ Kaiela Arts
Weaving is a knowledge passed down through generations, strengthening identity, kinship and ties to Country. Read more
Friday 20th of March, – to Sunday 29th of March,
Wide Horizons
AMANDA HOCKING & CREAGH MANNING - 2025 Call To Create Recipients. Wide Horizons examines the intersection of the natural world and the persistent presence of humanity. Read more
Tuesday 24th of March,
Low Pressure Poetry Workshop
Facilitated by renowned artist Fleassy Malay, Low Pressure Poetry is a hands-on and creative workshop that explores writing poetry through found sources with playful prompts and formulae. Read more
Tuesday 24th of March,
Back to Back Theatre Workshop
The workshop is a combination of movement and talking. It’s about connection and disconnection. It’s about patterns. We play games and set up improvisations. It’s about the things you choose to divulge,… Read more
Friday 20th of March, – to Sunday 29th of March,
Connection to Place
Jacqui Francis in collaboration with Goulburn Valley School Communities. Discover the artistic talents of Goulburn Valley schools at the Connected School Communities Art Exhibit 2026. Read more
Wednesday 25th of March,
CANCELLED: Riverlinks & Shepparton Arts Festival present Breaking: The Musical
Due to unforeseen circumstances, the cast and crew of Breaking: The Musical, have had to withdraw from this years Shepparton Arts Festival and Riverlinks program. Riverlinks and the Festival apologises… View on Riverlinks
See All Events